From street cars and exhibition halls towards professionals.
Some claim that the eyes are a mirror of the soul. But what about machines on four wheels and their lights ?!
Should anyone feel anything for them ?!
There are lots of advice and instructions on how to photograph cars. You try to make the wheels turn in the right direction, the paint had the right color and was not overexposed. And of course you can take the best picture, even in a fraction of a second! Even such can be a photo shoot of cars in the advertising and product world of photography.
My first official photo shooting of car brands started at the 88th International Motor Show in Geneva. Indeed, it was there where I started to present my work on a more global scale as a professional photographer.
Conception – When processing the pictures, I tried to adapt to current marketing development seen at motor vehicles manufacturers. It was at the time when concepts and studies pointed out that the building block, as seen by car manufacturers, seems to be futuristic design and electric future.